Google Analytics 4: The Next Generation of Analytics

Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform. GA4 is designed to be more flexible, scalable, and privacy-focused than its predecessor, Universal Analytics.

What's new in GA4?

GA4 introduces a number of new features and capabilities, including:

• Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving you a more complete view of their journey.

• Event-based data: GA4 collects data in the form of events, which are more flexible and granular than the sessions used in Universal Analytics.

• Privacy-focused design: GA4 is designed with privacy in mind, and uses a variety of methods to protect user data.

How to get started with GA4

If you're already using Universal Analytics, you can start using GA4 alongside it without making any changes to your website or app. GA4 will collect data in parallel with Universal Analytics, and you can switch to using GA4 data exclusively when you're ready. Once the 1st of July rolls by, Google will sunset Universal Analytics and stop recording any new data. It's advised to migrate to GA4 before the 1st of July to ensure you can still track vital data from your website and app.

To get started with GA4, you'll need to create a new GA4 property in the Google Analytics admin console. Once you've created a property, you'll need to add the GA4 tracking code to your website or app. If you need assistance creating your GA4 account, reach out to our team and we will be happy to help!

Benefits of using GA4

There are a number of benefits to using GA4, including:

• More accurate data: GA4's cross-platform tracking and event-based data collection can help you get more accurate insights into your users' behaviour.

• Event base tracking: Enhance your understanding of how users behave on your website and what actions they perform.

• More flexibility: GA4's flexible data model and reporting capabilities give you more freedom to analyse your data and find the insights you need.

• Better privacy protection: GA4 is designed with privacy in mind, and uses a variety of methods to protect user data.

If you're looking for a more powerful and flexible analytics platform, GA4 is a great option. With its cross-platform tracking, event-based data collection, and privacy-focused design,

GA4 can help you get a better understanding of your users and make more informed decisions about your marketing campaigns.

Our digital marketing specialists can help you migrate to GA4.

Speak to us today