The 5 biggest mistakes to avoid when it comes to Google Ads!
- Tenacity Digital
- Jul 30, 2023
- 2 min read
Updated: Jul 31, 2023
Google Ads can be a powerful tool for businesses of all sizes and industries. It’s important to have a clear strategy and understanding of how Google Ads can help you achieve your business goals. It’s important to avoid making common mistakes that can have a negative impact on your advertising campaigns - Here are the 5 biggest mistakes to avoid when it comes to Google Ads:
1.Not having a clear goal / objective - Understanding what you want to achieve with your Google Ad campaigns will help you determine the focus of your campaigns and track your results. Ask yourself these four questions to get started;
(1) What do you want to achieve with Google Ads?
(2) What is the goal, are you trying to generate leads, increase sales, or build brand awareness?
(3) What services or products will be the main focuses for your campaign? And
(4) What is your monthly budget that you are willing to spend on advertising?
2. Not targeting the right audience - Google Ads enables you to target your audience through keywords. Conducting comprehensive keyword research to find the right keywords that your target audience will be searching, so that you’re likely to appear for those searches when they occur.
3. Not using the right keywords - Keywords are the foundation of your Google Ads campaigns. If you choose the wrong keywords, you’ll be wasting your money showing to irrelevant people that aren’t in your target audience. Use keyword research tools to find the right keywords for your business.
4. Not using negative keywords - Negative keywords are words or phrases that you don’t want to show your ads for. Performing regular search term audits allows you to identify what phrases people are searching and where your ads appear. For example, if you sell apple laptops, you’d like to add the negative keyword “free” to your campaigns. This will prevent your ads from showing up for searches like “free apple laptop”.
5. Not writing compelling ad copy - The first interaction between you and your target audience is your ad copy. This will convince people to click on your ads against your competitors. Use strong clicks to actions, highlight your unique selling proposition and make the ads highly relevant to your users' searches.
BONUS… Not using ad extensions - Ad extensions are additional pieces of information you can add to your ads. The three essential ad extensions to use are sitelink extensions, structured extensions and callout extensions. They can help increase your click-through rates, take up more ad placement real estate and make your ads more informative.
By avoiding these common mistakes, you can improve your success with Google Ads. Implementing a Google Ads strategy can be difficult, but that’s where we can help. Reach out to our team of Google Ad experts and we can help get your business success with Google Ads.
